[Artículo] Are the spin doctors a figure of priority interest for public relations?

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Autores: PhD. Sandra Vilajoana-Alejandre, PhD. Toni Aira

This research has a twofold goal: on the one hand, it describes, from a theoretical point of view, the importance of the figure and role of the spin doctors, also known as communication political advisers, from the perspective of public relations; and by another, the article analyses quantitatively and qualitatively, the presence and treatment of the figure of the spin doctor in the main academic journals included in the Journal Citation Reports in the fields of communication, public relations and political communication from de point of view of public relations discipline. The results of the research confirm the notable influence of public relations in the origin, definition and professional activity of spin doctors. By contrast, this study shows the low presence of the spin doctor concept in the academic literature, although the articles analysed confirm the importance of this figure from the point of view of public relations.

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[Artículo] The personal and professional brand in the economy of reputation

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Autora: Isabel Iniesta-Alemán

Reputation is the actual battle camp on which all organizations compete. It is a fact that most advertising agencies do not show the professional profiles of their own managers as a valuable token in the communication of their company. In our research, we consider that this may occur because advertisers do not appreciate this information when choosing their advertising and communication service partner. Another assumption that we analyze is that many agencies do not have, in their management team, people whose training or professional background would be enough to openly compete with other agency managers. We used methodological triangulation to evaluate these two hypotheses. In the conclusions of our investigation, we observed that there is a certain opacity in terms of the professional merits of those agency managers when offering their services, since they do not share data on their academic training or professional career. We nevertheless deduce that it is very important for advertisers to know the professionalism of those who are going to be hired in the area of corporate communication. Those who use social networks more professionally are getting a greater market share.

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[Artículo] How the digital age has changed the corporate communication world: the case of Digital Marketing in the Fashion Business

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Autores: Irene García Medina, Pedro Alvaro Pereira Correia, Leonor Alberola Amores

Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use of digital communication on a daily is increasingly intense, which leads companies to work the digital business strategy around the objectives, as well as incorporating digital methods into the objectives. According to Hamel, “The advantage of the competitiveness comes from a technological introduction and the constant adaptation along the time to the technological evolution inserted in the strategy of the organization”.

So, this research is a qualitative analysis to understand what are the digital factors that contribute to sustainable competitive advantages of organizations which can support strategic and future actions.

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[Artículo] Communication and advertising in NGDOs: Present and future

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Autores: Aránzazu Román-San-Miguel, Jesús Díaz Cruzado

Non-Governmental Organizations for Development (NGDOs), as part of the Third Sector, coexist in society with large business conglomerates, trade unions, public entities, etc. that use communication to improve their bottom line, whether tangible or not. New technologies and the Internet are becoming indispensable tools to reach audiences, increasingly influenced by social networks, work, blogs, and so on. At a time when solidarity is more necessary than ever and administrative support is diminishing, NGDOs need to communicate what they do and how they do it, because their survival and that of those they assist is at stake. This paper seeks to highlight the lack of communicators in NGDOs throughout their existence. It shows that today most NGDOs still do not have expert communication officers, but they do have digitally trained people in their ranks in order to make themselves known and attract the attention of their target audiences. It seems that in the not too distant future communication will become a fundamental pillar for social entities.

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[Artículo] False news and the work of information professionals in the coverage of events

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Autora: Nuria Sánchez-Gey Valenzuela

In this article we wanted to analyze the increase of false news or fake news and its relationship with the work of television journalists in the coverage of events. The realization of this study is justified since this fact can not only influence the journalistic work, but also the information that reaches the spectators and their conception of the world. For the study we have used methodologically the structural approach and the professional empiricism. Within the main findings it is demonstrated that the falsified news hide interests that are over the margin of maneuver that the journalist of foot has to avoid them. Also, television companies -which are the ones that ultimately control what information they give or not- decide to include falsified news for the economic benefit that they may entail. This false news is affecting the fundamental right of Spanish citizens and therefore distorting the role of the media and, in particular, the social function that journalists have entrusted. The biggest limitation of this study is that the professionals who have been part of it work for a means of communication and this fact has been able to condition their participation.

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[Artículo] Contemporary terrorism in Syria through political cartoons

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Autora: Salud Adelaida Flores Borjabad

The development of terrorist groups have been an extremely important issue after the civil war in Syria. However, the image of Arab and Islamic society has been transformed into an evil vision. In contrast, the development of political cartoons has provided an alternative vision of this kind of terrorism as they have become an alternative media. Therefore, the aim of this research is to analyze and study the development of terrorism in Syria after the civil war and observe the different ways in which the terrorism has been analyzed in media. Consequently, a qualitative methodology has been used in which documents and political cartoons before and after the development of this terrorism have been analyzed carefully. In addition to this, a visual ethnographic method has been drown on in order to describe and contextualized the cartoons that has been selected for this research.

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VIII Asamblea de Plataforma de Revistas de Comunicación

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El pasado 31 de mayo tuvo lugar en Bilbao en la Universidad del País Vasco la VIII Asamblea de la Plataforma de Revistas de Comunicación. En ella sucedieron acontecimientos importantes como la incorporación de dos nuevos miembros. Como cada año se analizó el informe de resultados anual. La reunión de responsables contó además con las conferencias de Anne Delgado y Mila Cahue.

PlatCom ya cuenta con dos nuevas revistas: las revistas AdComunica (de la UJI y codirigida por Javier Marzal-Felici y Andreu Casero-Ripollés) y IROCAMM (de la US y dirigida por Gloria Jiménez-Marín).

En la VIII Asamblea de PlatCom algunas de las revistas integrantes de la Plataforma de Revistas de la Comunicación presentaron comunicaciones relacionadas con la gestión y el desarrollo de los procesos editoriales de las revistas académicas y científicas. Algunos de los participantes fueron:

La reunión de responsables de revistas de comunicación contó también con las conferencias de Anne Delgado (Solution Specialist, Web of Science Group | Clarivate Analytics) que ofreció una ponencia titulada “Publons, la plataforma de referencia para los revisores”. Por su parte Mila Cahue (Head of Editorial Outreach | Web of Science Group | Clarivate Analytics) dio una conferencia sobre “Actualización de los Criterios de Selección y Proceso de Evaluación de Revistas en la plataforma Web of Science”.

La asamblea concluyó con la aprobación de la renovación de la responsable del mantenimiento de la página y redes sociales Cristina Domene y la fijación de objetivos para el futuro de la plataforma como buscar nuevas revistas susceptibles de incorporarse a PlatCom, la publicación de la historia de PlatCom en la página web de la plataforma, así como los informes anuales de resultados. Se insistió en que cada revista facilite las tareas administrativas a la junta directiva de PlatCom y que las revistas con impagos efectúen los ingresos pendientes. Se plantea la posibilidad de que la próxima reunión de responsables se celebre en la Universidad de Alicante en el marco de la Conferencia Internacional sobre revistas científicas (CRECS 2021).


PlatCom da la bienvenida a IROCAMM

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PlatCom da la bienvenida a la revista IROCAMM tras ser aprobado su ingreso en la VIII Asamblea de Plataforma de Revistas de Comunicación.

IROCAMM – Intenational Review Of Communication And Marketing Mix es una revista académica de periodicidad semestral que se publica en formato digital

La revista IROCAMM – Intenational Review Of Communication And Marketing Mix surge de la necesidad de transferir conocimiento a la sociedad sobre cada uno de los campos de trabajo de la comunicación, como variable del marketing mix y sus respectivas influencias o consecuencias, como pueden ser la publicidad comercial, las relaciones públicas de empresas comerciales o la propias variables precio y distribución, siempre desde el punto de vista de su influencia en la variable comunicación.

De alcance internacional y abierta a profesores e investigadores de todos los países, IROCAMM – Intenational Review Of Communication And Marketing Mix pretende cubrir una amplia gama de temas dentro del campo de los estudios sobre comunicación comercial y su relación con el resto de variables de marketing mix: precio, producto y distribución.

IROCAMM – Revista Internacional de Comunicación y Marketing Mix es una revista científica digital cuyos objetivos son la difusión de artículos científicos sobre comunicación comercial y corporativa, así como también marketing e investigación de mercado.

Memoria Revista IROCAMM