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[Artículo] La optimización de la comunicación POSM “Point Of Sale Materials” en productos de compra por impulso mediante neuromarketing
Autor: Antonio González-Morales. Las compras impulsivas se realizan como consecuencia de fuertes deseos de adquirir los productos vistos en las…
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[Artículo] Realidad Virtual Inmersiva Aplicada al Discurso de Campañas sobre Violencia de Género en Argentina.
Autora: Andrea Jhaneth Vaca Vaca. En los últimos años, las nuevas tecnologías aplicadas al discurso de campañas sobre violencia de…
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[Artículo] Digital advertising and integrated marketing communication in yoga companies: Spanish and Mexican netnography on Facebook
Autoras: Laura María Elena Miranda-Hernández, Carmen Patricia Jiménez Terrazas. The objective of this study is to explain digital advertising and…
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[Artículo] Digital Darwinism: Digital transformation, marketing and public higher education in Greece
Autor: Ph.D. Nektarios Makrydakis. The present study concerns the position of marketing and its digital transformation as an administrative function…
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[Artículo] Centennials: The being search in a digital universe
Autores: Ph.D. Vladimir Sánchez-Riaño, Carlos A. Arango Lozano, Jairo Roberto Sojo-Gómez. This paper is a result of research about Generation…
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[Artículo] Digital Journalism: Reconfiguring business models and representing a a market niche for entrepreneurs
Francisco Saucedo Espinosa, Juan Antonio Sanchez Garza. The phenomenon of digital entrepreneurial journalism represents an alternative for communication professionals, when…
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[Artículo] La síntesis audiovisual a través de Youtube: análisis del uso de la imagen, tiempo, texto escrito y oral
Autores: Sara Escudero García, José Luis Valero Sancho. This communication presents an analysis of the 7,763 seconds that make up…
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[Artículo] Is time to reach customer product acceptance influenced by advertising support?
Autor: Mitchell J Peran. During the worldwide pandemic many businesses started or significantly increased their online presence on major e-commerce…
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[Article] Gili Gili Eco Trust’s Social Marketing Strategy in Building Community Awareness in Realizing Gili Trawangan Zero Waste in 2019/2020
Authors: Yeni Rosilawati, Mr Dirjan. Gili Eco Trust is a non-profit foundation with aim to change people behaviour to care…
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[Artículo] The internal marketing in the last decade : A systematic review
Autores: Abubakar Musa, Dr. Mukaila Adebisi Ijaiya , Dr. Umaru Mustapha Zubairu. This research examines internal marketing (IM) over the…
