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[Artículo] La Sensory marketing importance in ham stores: Viandas Hacienda Zorita case in Salamanca
Autoras: Lucía Pilo Castellano, Sandra Lizzeth Hernández Zelaya. Introduction: Sensory marketing is an increasingly popular tactic in a marketing strategy,…
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[Artículo] The artist-celebrity figure in the advertising context. : Analysis of cases
Autor: Fernando Sánchez Morote. This work aims at exploring the existing commercial relationships between companies and celebrity artists. The main…
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Ya está disponible el Vol. 2 No. 4 (2021) de IROCAMM: «The mainstream review on communication»
Irocamm estrena su Vol. 2 No. 4 (2021), donde el lector podrá encontrar artículos relacionados con la temática «The mainstream…
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Call For Papers de IROCAMM: New professional profiles associated with marketing, advertising and public relations.
IROCAMM hace un llamamiento para su N5V1, que se publicará en enero de 2022 con la temática: New professional profiles…
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[Artículo] A influência da tecnologia da informação sobre os relacionamentos amorosos na modernidade líquida
Autoras: Thalita Lacerda Nobre, Camila Xavier Umbelino, Livia Onofre Alves. El objetivo de la investigación es estudiar la influencia de…
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[Artículo] A reflexion on the hate speech in Brazilian social networks
Autoras: Naomy Ester Mello e Marques, Thalita Lacerda Nobre This work aimed to identify as psychic manifestations present in the…
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[Artículo] Thoughts on the role of architecture in visual merchandising as an integral part of the strategic communication plan for events
Autora: Rita González Marzal. The aim of this paper is to check how Visual Merchandising should be integrated into the…
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[Artículo] The importance of the communication strategy in tourism micro-enterprises in Seville
Autoras: Gladys Arlette Corona-León, Rosalba Mancinas-Chávez. In the context of excess information that we live in the XXI century, institutional…
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[Artículo] Community journalism in the province of Santa Elena, Ecuador: Analysis of Radio Amor and «La Península» section of Diario Súper
Autoras: Norma Allyson Armijos Triviño, Ingrid Viviana Estrella Tutivén, Ph.D. Juan Salvador Victoria Mas. This article begins by fixing the…
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[Artículo] Ciberactivismo árabe: del papel a la red
Autora: Salud Adelaida Flores Borjabad. El activismo en el mundo árabe ha sido representado en la clandestinidad. Destaca el uso…
